The ultimate treat for the weary rider

Wattios Kilo

This “Watt/Kilo”-centric beer uses kineticism to create a dynamic and engaging experience. Contrasting colours: white, black and a gradient were used to convey the energy of cycling.

project categories

Identity

Packaging

The bold typography and repetitive shapes suggest movement and speed, further emphasising the active nature of cycling. It is an abstract and modern design that conveys a sense of movement and energy that seeks to appeal to both cyclists and beer lovers.

project links

Behance

Wattios Kilo

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Balzar Arquitectos